On October 16, I presented a webinar branding and social media for academics. The webinar was sponsored by the Women in Academia Committee of the Society of Women Engineers (SWE). It included tips on branding yourself as an academic and sharing information about your work on social media.
As academics, we rely on our public image to disseminate our research outcomes, receive grant funding, and solicit letters for promotion and tenure. Just like our favorite products, we should have our own personal brand. In 2017, one of the best ways to share your personal brand is on social media. In this webinar, you will learn how to draft a personal brand and tips on how to project your brand on social media.
The slides from the webinar are included below. A recording of the webinar is also avaialble.
(CC Illustration by Esther Gons.)